The 30 days
Take your idea to market in 30 days.
Thirty days. One job a day.
Thirty days, one job a day, that will transform your life. Go from having the thing you keep thinking about to a live launch with first customers. Built by people who've done it, priced so you can start right now.
Your idea stays yours.
01 / For founders at any stage
It works whether you're starting from nothing or finishing something.
An idea on a napkin.
You've described it to friends. You haven't started. Thirty days turns talking into a launch.
A half-built thing.
It exists, mostly. It's never shipped. Thirty days finishes it and puts it in front of people who'll pay.
Something new inside a company.
The business needs to launch a product or service and nobody wants a six-month project. Thirty days gives your team a process they can run on Monday.
You've described it to friends. You haven't started. Thirty days turns talking into a launch.
The useful kind of humble
You do not have to know everything. You have to be willing to find out.
Arrogance makes you defend the idea. Humility makes you listen to customers, change what is not working and keep learning until something clicks for you and for them.
In 30 days, you can move from guessing to knowing, from talking to testing, and from an idea to something real people can buy.
02 / The method
One month.
One job a day.
No guessing.
Is it worth it.
The idea, the person, the market. Two days, straight answer.
The offer.
What you sell, to whom, for how much, and why they'd say yes.
First customers.
Find ten people who want it before you build any more of it.
The minimum.
Build only what the ten need. Nothing else.
Launch and sell.
Go live. Take money. Write the Launch Record.
Each week comes with audio from Charlie, the templates for every step, and a letter to read when you want to stop. Most people want to stop around day eleven.
Week zero
Is it worth it.
The idea, the person, the market. Two days, straight answer.
Each week comes with audio from Charlie, the templates for every step, and a letter to read when you want to stop. Most people want to stop around day eleven.
03 / What you get
It's a system,
not a course.
Practical tools, guidance from someone who's done it, and one job a day so you make real progress.
Templates for every step.
Offer, pricing, outreach, build scope, launch day. Fill them in, don't invent them.
Audio guidance from Charlie.
One session a week. What he'd say if he were sitting with you.
A letter for day eleven.
Written for the days you want to stop. Most people want to stop around day eleven.
The Launch Record.
On day 30 you write down what you launched, to whom, and what happened.
04 / Founder, builder, operator
Judgment you'd otherwise pay for with a year.
Humble was built by Charlie Lass. He has started mulitiple companies, exited three, taught entrepreneurship at MIT for six years, written books about it and sat with more than 750 founders while they worked out what to do next. 'Idea to Market in 30 Days' is what he'd tell you if you had him for a month. You don't need him for a month. You need this program and one dedicated month to change your life.
More about Charlie05 / Same method. Different levels.
If you want company, or someone to build it, we do that too.
The 30 Days
$597
A guided, step-by-step system to get your idea to market.
Fractional Founder
$3,999 a month
We come alongside you for the 30 days so you hit the goal and don't lose a week to doubt.
Learn moreBuilt For You
from $30,000
Product and brand built with you by people who've launched their own.
Learn more06 / The Humble Edge
One useful advantage,
every Sunday.
A short note with one thing worth knowing, using,
reading or stealing for your business.
07 / Final word
I've launched things that worked and things that didn't, and the difference was almost never the idea. Success or failure is defined by how fast you find out what's wrong. Thirty days is enough to find out. It's less than most people spend debating on whether or not to start.
Charlie Lass, Founder of Humble; author of You Suck and Your Ideas Are Terrible.