Templates for every step.
Offer, pricing, outreach, and launch day laid out for you. Fill in the blanks instead of staring at a blank screen.
Take your idea
to market in
30Days.
A self-guided 30-day programme that takes the guesswork out of getting started. One clear job a day, practical templates, and weekly audio from Charlie. You do the work. We give you the roadmap.
Founding price until 1 December. Then $750.
- Day 1
Validate your idea
- Day 3
Define your offer
- Day 10
Find your first customers
- Day 30
Get your first payment
Stay Humble
Inside the programme
Type it in for a free one-minute check: is it worth 30 days?
Where are you starting from?
Starting point 01
An idea on a napkin.
You've pitched it at dinner three times and built zero. Find out in 48 hours if it's worth the next 28 days.
Starting point 02
A half-built product.
It exists, but nobody's paid for it yet. Stop tinkering. Lock the offer and put it in front of ten real buyers.
Starting point 03
A project inside a company.
Your team needs to launch without a six-month committee. One job a day. Start this Monday.
The Humble entrepreneur
You don't have to know everything. You just have to find out.
Arrogance defends an untested idea. Humility listens to real buyers, cuts what fails, and pivots fast. It's also far cheaper.
Thirty days is enough to trade guessing for paying customers.
Thirty days.
One job a day.
Zero guesswork.
Validate it, package it, build the lean version, and make your first sale.
Stage 01
Understand.
- The idea.
- The problem.
- The market.
- The person.
The month, week by week.
Week zero (days 1 and 2)
Is it worth it. The idea, the person, the market. Two days, straight answer.
Week one (days 3 to 9)
The offer. What you sell, to whom, for how much, and why they'd say yes.
Week two (days 10 to 16)
First customers. Find ten people who want it before you build any more of it.
Week three (days 17 to 23)
The minimum. Build only what the ten need. Nothing else.
Week four (days 24 to 30)
Launch and sell. Go live. Take money. Write the Launch Record.
Includes weekly audio from Charlie, daily templates, and an emergency letter for Day 11. Most people try to quit on Day 11.
It's a system,
not a course.
A course tells you things. This hands you the next job, the template to do it with, and someone to talk you out of quitting.
Audio guidance from Charlie.
One strategic briefing a week with Charlie. An unvarnished opinion in your ear when the hard decisions hit.
A letter for day eleven.
Founder doubt usually peaks halfway through Week 2. This is waiting for you when it does.
The Launch Record.
On Day 30, document what launched, who bought, and what worked. A busy month becomes real commercial proof.
Judgment you'd otherwise pay for with a year.
Built by Charlie Lass: founder of Viapost, Open Energy Market and The Comparison Company, six years teaching entrepreneurship at MIT, 750+ founders advised, and author of You Suck and Your Ideas Are Terrible. This is what he'd tell you if you hired him for a month. You don't need the fee. You just need the framework.
Want company, or someone to build it? We do that too.
Start here
The 30 Days
The complete operating blueprint: daily jobs, plug-and-play templates, and weekly audio guidance. Start immediately.
$597
Founding price until 1 December. Then $750.
Fractional Founder, $3,999 a month.
For people who work better with someone watching. A weekly call, same-day answers, and nobody letting you lose a week to doubt.
Built For You, from $30,000.
You have the budget, not the team. We build the product and brand with you, to a fixed scope and price.
Be Heard, from $1,500 a month.
You launched it. Now somebody needs to hear about it. We grow the audience, mostly on LinkedIn.
Membership, $200 a month from December.
For after the launch, when it gets quieter and harder: the Edge archive, a monthly session with Charlie, and the other founders.
The Humble Edge
Straight answers to founder questions.
Plain answers to the questions founders get stuck on, from validating an idea to making the first sale.
Browse The EdgeHow to validate a business idea
Read it on The Edge
I've launched businesses that worked and businesses that died. The difference was almost never the idea. It was how fast we found out what was broken. Thirty days is enough to find out. Most people spend longer than that just debating whether to start.
Charlie Lass · Founder, Humble