01
The 30-day plan.
One job a day, in order, with the reason why. No guessing what's next.
The programme
Idea to Market
in 30 Days.
Built to get you your first paying customer in 30 days. One clear job a day, self-guided. Start the day you buy. You do the work. We give you the roadmap.
Everything you need.
Nothing you'll skip.
02
Daily audio from Charlie.
A short recording for every day of the 30. What he'd tell you across the table.
03
The templates.
Offer, pricing, outreach, build scope, launch day, follow-up. Fill them in. Don't invent them.
04
The eight letters.
For the days you want to quit. There are usually about eight.
05
The Launch Record.
On day 30, write down what launched, who bought and what happened. The most useful page you'll own.
06
The Edge, free.
One founder problem every Sunday, and what to do about it.
Why pay for it
The answers are free. Finishing isn't.
You can find most of this online. Most people already have, and the idea is still on the napkin. What's missing is knowing what to do today, someone in your ear when it gets hard, and a day when you're done.
That's what you're paying for. Day 30: your first paying customer. Or the reason, in writing.
Here's the whole thing.
No surprises.
Five weeks of work across 30 days, in the order you'll do it.
Week zero (days 1 and 2)
UnderstandIs it worth it? Three honest questions. If the answer is no, you've lost two days, not a year.
Week one (days 3 to 9)
ShapeThe offer. What, for whom, at what price, and why it beats doing nothing. On one page.
Week two (days 10 to 16)
Find customersFirst customers. Find ten people who want it. Talk to them. Take deposits. Most people skip this week. It decides everything.
Week three (days 17 to 23)
BuildThe minimum. Build only what those ten need. Scope locks on day 17.
Week four (days 24 to 30)
LaunchGo live. Tell everyone. Take money. Write the Launch Record.
Before you begin
Be honest with yourself before you pay us.
Not for you if you want three months on a logo first. Or need six people's permission to launch. Or need regulators, deep tech or a factory before anyone can buy. For everyone else, 30 days is enough.
On your own
Do it alone.
Most people do it solo. It's built for that.
In your corner
Or do it with us next to you.
Fractional Founder adds a weekly call with Charlie or the team, plus answers between calls. You hit day 30 without losing a week to second-guessing.
Add Fractional Founder, $5,999 a monthQuestions.
No. You need an idea and 30 days.
Then you found out in two days, and the programme is yours for the next idea.
No. Audio on your schedule, the Edge on Sundays. Live help is Fractional Founder.
Yes. One purchase per person. It works well as a shared sprint.
If you've done week zero and don't want to carry on, email us within seven days and we'll refund you.