We run the month.
Charlie or the Humble team keeps the sprint moving, week by week, so it never stalls in a meeting.
Humble for Teams
Your team's idea, tested with real buyers in 30 days.
We run the 30-day method with your team. One job a day. By day 30 you have a live test version, real buyer evidence and a straight answer for leadership.
Priced per team. Agreed on one call, before we start.
Inside a team sprint
The usual way
Six months of decks. Zero customers.
New ideas inside companies tend to die in review. Everyone has an opinion and nobody has asked a buyer.
Thirty days swaps the debate for evidence.
Same 30 days.
We run it with you.
Five weeks of work across 30 days, in the order your team will do it.
Week zero (days 1 and 2)
UnderstandIs it worth it? Three honest questions. If it fails, you've spent two days, not a budget cycle.
Week one (days 3 to 9)
ShapeThe offer. What, for whom, at what price. One page the whole team agrees on.
Week two (days 10 to 16)
Find buyersTen real buyers. Your team talks to the people who'd pay, before anything else gets built.
Week three (days 17 to 23)
BuildThe minimum. Build only what those ten need. Scope locks on day 17.
Week four (days 24 to 30)
LaunchLive. The test version goes out and the Launch Record goes to leadership.
What your
team gets.
The full programme, with us running it alongside your people.
A job a day, a template for each.
Offer, pricing, outreach, scope, launch day. Your team fills them in instead of debating a blank page.
Evidence, not opinions.
Ten conversations with people who'd pay. The decision rests on what buyers said, not who argued hardest.
A Launch Record for leadership.
Day 30: what launched, who bought, what happened. One page to decide what gets funded next.
Led by someone who's launched, not just advised.
Charlie Lass founded Viapost, Open Energy Market and The Comparison Company, taught entrepreneurship at MIT for six years, has advised 750+ founders, and wrote You Suck and Your Ideas Are Terrible. Your team gets the same month he'd run for a founder.
Who it suits
A team with something new to test.
A new product, line or service. A team that needs proof before it asks for budget.
Not for projects that need regulators, deep tech or a factory before anyone can buy.
Next step
Book a call.
Tell us what your team is launching. A person replies within a day to set up the call.