Coach Launch Kit
$3,999$2,000
MindBodyGreen members only, October 2026
pay over time
50% Discount code: MINDBODYGREEN automatically applied in checkout
Exclusive offer for Erica’s cohort
You're a certified coach. Now you need clients.
Note from Charlie
This step is new, and you're not suppose to know what's next.
You finished the MindBodyGreen course. You know who you want to help.
But right now there's nowhere to send people, no way for them to book you, no easy way to get paid, and everyone in your group is asking the same questions: how do I get clients, what do I charge, what am i supposed to do now??
That's not a you problem. It took me years to learn.
It's a list of about 20 things, and they can easily feel overwhelming.
You don't need to spend time working out what to do, you need the list done, this month, so you can get on with coaching.
My Team and I can make that happen.
Free live Q&A
Ask Charlie anything before the free session.
An upcoming live Q&A for Erica’s cohort. Free, no strings, just advice from someone who's done it, a lot. Getting clients, pricing, websites, whatever is on your mind. Send as many questions as you like.
Coach Launch Kit
Digital Launch Pack - 10 days, custom build.
Charlie and the Team will build you a website that shows your best offer, lets people book you, and lets them pay you. We don't want you to have to learn the digital side of your coaching business.
Live in 10 working days. One price. Customized to you. Easy to use.
$3,999$2,000
MindBodyGreen members only, October 2026
50% Discount code: MINDBODYGREEN automatically applied in checkout
your-name.coachExample
Sample coach · Elena Vance (not a real client)
Example of booking form:
One-to-one coaching. Book now to lock in the time.
Book a free call12 weeks · $xxxx
Pick a time
MonTueWedThuFri891011121314151617
9:00
10:30
14:00
Made-up example. Elena isn't a real client. Your site uses your words, your photos and your prices.
What you get within 10 days:
Free 30-minute call
Tue 10:30
Wed 14:00
Thu 9:00
People book you
Clients pick a time. It lands in your calendar with a video link.
12-week programme$1,200
Pay $1,200
Receipt sent automatically
People pay you
Card or Apple Pay. Money goes straight to your bank.
Before we meet
What would you like to change?
What have you tried?
You know them first
A short form completed by your prospective clients before each first session, so you start prepared.
- A website that shows your best offer, on your own web address
- A simple logo and colours that show off you
- A "book a call" button that puts the call straight into your calendar
- A "pay now" button so clients pay by card and the money goes straight to your bank. Option to have people subscribe or pay over time
- A short intake form new clients fill in before you meet, so you know who they are and what they want
- Your site written for you, from a 10-minute form you fill in and 20 years of ecommerce experience on what makes customers remember you
- A welcome email that goes out automatically to anyone who signs up
- Your LinkedIn and Instagram profiles rewritten to match your site ($1500+)
- A pricing guide: how to decide what to charge, when to sell a package and when to sell a single session, and why
- A short list of the tools you'll use, what each one does, and what they cost (most are free, but complicated to navigate in bulk)
- A one-page plan: what to do in the next two weeks to get your first clients
- A short video showing you how to change your prices, words and photos yourself on your site.
- A live group session with Charlie and the other coaches in your cohort
Peace of mind, so you can focus on coaching.
Everything on this list is ours to do. You get to focus on doing the part you trained for.
What you send us
Four things, and about 30 minutes in total.
The 10-minute form
Who you help, what you offer, and what you want to charge. It's the only part that needs any thinking.
Your photos
Three to five of you or content you want to share. You don't need a photographer, no studio.
Your web address
If you have one, send it over. If not, we get you one. These can start at $15 a year but run into $5,000
Two admin accounts
One for payments, one for your calendar. This let's people book and hear from you, and accept money. We send the links and a two-minute video for each.
Price
Launch + Content
$3,500
Everything in the Kit, plus the words to fill it with: your first 12 posts and your first email, written for you, so you have something to send people from day one.
Choose Launch + ContentThen $99 a month: your site stays online, small changes done for you, and a live group session with Charlie every month on getting clients. Cancel any time after three months.
How it works
Buy through our link below. You get the form and the two account links in your email.
Fill in the onboarding form, send your photos. We will review and come back with any questions.
We build. Ten working days and you're accepting bookings and payments in your sleep.
Your site goes live. You join the group launch session and start sending people to your new site.
Who this is for
Newly certified health, wellness or life coaches with zero to five clients who want to be taking bookings this month.
Who it isn't for
Anyone who wants a logo project, a six-month brand process or a 40-page website.
Not ready yet? Take the checklist.
Everything a new coach needs to start taking clients
Download the free checklistCoach Launch Checklist
- Your offer, in one sentence
- A price you can say out loud
- A website people can find
- A way to book you
- A way to pay you
- Your first five clients
Why Charlie
Charlie Lass has started and exited many companies, taught entrepreneurship at MIT for six years and coached more than 800 founders.
He knows what it takes to get an idea off the ground and how much there's to think about. He's not a health coach. He's the person who makes sure your offer is clear, your price is right and you can sell what you're great at.
Questions
Start now, pay over time
50% Discount code: MINDBODYGREEN automatically applied in checkout
Questions first? Email charlie@humble.inc