Coach Launch Kit
$2,000
pay over time
Discount code: MINDBODYGREEN
Coach Launch Kit
You're a certified coach. Now you need clients.
We build you a website that shows your best offer, lets people book you, and lets them pay you. Live in 10 working days. One price. No meetings.
Discount code: MINDBODYGREEN
This is new, and nobody told you what comes next. You finished the course. You know who you want to help. But right now there's nowhere to send people, no way for them to book you, no easy way to get paid, and everyone in your group is asking the same two questions: how do I get clients, and what do I charge?
That's not a you problem. It's a list of about ten things, and most of them are boring. Web designers want $900 just to talk about it. You don't need a designer. You need the list done, this month, so you can get on with coaching.
What you get
- A website that shows your best offer, on your own web address
- A simple logo and colours that look like you, not like a template
- A "book a call" button that puts the call straight into your calendar
- A "pay now" button so clients pay by card and the money goes to your bank
- A short intake form new clients fill in before you meet, so you know who they are and what they want
- Your words written for you, from a 10-minute form you fill in
- A welcome email that goes out automatically to anyone who signs up
- Your LinkedIn and Instagram bios rewritten to match your site
- A pricing guide: how to decide what to charge, when to sell a package and when to sell a single session, and why
- A short list of the tools you'll use, what each one does, and what they cost (most are free)
- A one-page plan: what to do in the next two weeks to get your first clients
- A short video showing you how to change your prices, words and photos yourself
- A live group session with Charlie and the other coaches in your round
What you send us
- The 10-minute form: who you help, what you offer, what you want to charge
- Three to five photos of you, taken on your phone in daylight
- Your web address if you have one. If not, we get you one (about $15 a year)
- Two free accounts in your name, one for payments and one for your calendar. We send you the links and a two-minute video for each. Takes 15 minutes
Price
Launch + Content
$3,500
Everything in the Kit plus your first 12 posts and first email, written for you
Then $99 a month: your site stays online, small changes done for you, and a live group session with Charlie every month on getting clients. Cancel any time after three months.
How it works
Buy. You get the form and the two account links straight away.
Fill in the form, send your photos. Ten minutes plus a walk in daylight.
We build. Ten working days.
Your site goes live. You join the group launch session and start sending people to it.
Who this is for
Newly certified health, wellness or life coaches with zero to five clients who want to be taking bookings this month.
Who it isn't for
Anyone who wants a logo project, a six-month brand process or a 40-page website.
Not ready yet? Take the checklist.
Everything a new coach needs to start taking clients
Download the free checklistWhy Charlie
Charlie Lass has started and sold companies (Viapost, Open Energy Market, The Comparison Company, Humble), taught entrepreneurship at MIT for six years and coached more than 700 founders. He's not a health coach. He's the person who makes sure your offer is clear, your price is right and your site sells it.
