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First customers.

Finding, pricing and selling to the first ten people who pay.

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First customers · The question

Should your first customers get it free?

A founding price gets you early users and tells you whether they value what you've built. Free only does the first.

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First customers · The answer

How to find your first ten customers

Slack, Gusto and Shopify found theirs by hand, through people they knew and places their customers already gathered. Here's how to do the same in a week.

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